Auden

Auden is an intimate apparel brand that brings comfort and style to every body. Their wide selection of bras, underwear, loungewear, and more aim to make women feel their best from the inside out.

About Auden

At Auden®, we create beautiful, comfortable intimates and loungewear designed to make every woman feel confident from the inside out.

Founded in 2017, our mission is to redefine sexy by celebrating real women in all their diversity. We believe beauty comes in many forms beyond unrealistic standards.

The Auden® difference is our commitment to inclusive sizing, seamless comfort, ethical manufacturing, and premium quality without high prices. Our collections offer bras from 32AA to 46H, underwear XS-4XL, and the softest modal loungewear that hugs you in luxury.

From everyday wirefree bras to showstopping lace bralettes, our pieces move with you, never against you. We use sustainably-sourced, OEKO-TEX certified fabrics that feel sublime against your skin.

At Auden®, we empower women to feel comfortable and confident every day. We’re shaping the future of intimates with our dedication to ethical, responsible manufacturing and our celebration of femininity in all its forms.

Experience the Auden® difference for yourself and discover intimates and lounge essentials designed with your comfort, support, and beauty in mind.

Auden Sales Today

Women's Satin and Lace Longline Bralette

$15.00

Women's Satin Unlined Triangle Bralette

$15.00

Women's Satin Cheeky Underwear

$7.00

Women's Deep-V Unlined Lace Lingerie Bodysuit

$25.00

Women's Underwire Lace Lingerie Bodysuit

$25.00

Women's Lace Triangle Lingerie Babydoll with Thong

$30.00

Why Choose Auden

Inclusive Sizing

Auden® offers one of the most extensive and inclusive size ranges on the market. Our bras range from 32AA to 46H with bands 32-46 and cups AA-H. Underwear comes in sizes XS-4XL so all body types can experience an ideal fit.

Seamless Comfort

Every piece prioritizes comfort through design details like wide bands, stretch fabrics, tagless waistbands, and flatlock seams that prevent pinching and chafing. Our garments move with you for friction-free wear.

Ethical and Sustainable

We uphold ethical working standards in our factories and use sustainable materials like modal, bamboo, and recycled fabrics. Auden® aims to make socially-conscious intimates accessible to all.

Softer Than Soft Fabrics

Our bras, underwear, and loungewear are made from buttery-smooth fabrics that feel wonderful against bare skin. Chosen for their breathability and silky finish, our materials pamper you in luxury.

Feminine Styling

While prioritizing comfort, our collections also offer beautiful styling from floral lace accents to silky satin PJs. We help you look and feel your best whether headed to work or bed.

Affordable Quality

Auden® delivers premium intimates and sleepwear at affordable prices. Invest in high-quality essentials for your top drawer without breaking the bank.

Our Clients Thought

Jessica Thompson

As a busy mom of three, I love how Auden® bras provide full coverage and support while still being stylish. I’m a 38D and find their underwire demi bras are flattering and comfortable enough to wear all day - the padding gives a nice shape without extra bulk. The wide side bands prevent any pinching or chafing which is so appreciated! I also recently tried their wirefree everyday bras which are now my new weekend go-to. Super soft fabric and removable pads allow me to customize my look. So glad I found an affordable option that works for my fuller bust.

Sarah Kim

I'm obsessed with how soft and silky Auden® modal pajamas feel against my skin. I bought their short sleeve modal PJ set in a few different colors and now basically live in them at home! The elastic waistband sits perfectly at my natural waist without pinching or rolling. And the fabric drapes nicely without clinging. I have sensory issues with clothes that constrict or irritate my skin, but these PJs give me no problems at all. I feel like I’m wrapped in a cloud. I even bought a second set to take traveling since they’re so comfy! Definitely recommend.

Natasha Patel

As an eco-conscious consumer, I love that many of Auden's pieces are made of sustainable fabrics like modal, bamboo, and recycled materials. Their intimates collections in particular feature a variety of breathable natural fiber fabrics that feel amazing and help reduce waste. I’m also impressed by their commitments to responsible manufacturing and supporting women’s healthcare organizations. It’s rewarding to buy from a brand that aligns with my values. Of course, the fact their bras and underwear are cute, comfy, and inclusive is a major bonus too!

Emily Davis

With my petite frame, I always struggled to find bras and bralettes that fit and offer coverage and support. Auden® bras work beautifully for my small bust thanks to AA cup and 30 band sizes not always available from other brands. Their push up bras add nice shape and lift while wirefree styles like the Serene Lace Bralette provide coverage and style without squeezed sensations some bras cause. I appreciate the wide range of options Auden® provides for those of us who fall outside the norm for bust size. Their commitment to inclusive sizing makes intimate apparel shopping so much easier.

Isabel Gonzalez

As a new breastfeeding mom struggling to find nursing bras that fit my 40H chest, I was thrilled to discover Auden's selection of larger cup and band sizes. Their wirefree nursing bra gives me the support I need while making it easy to access my breasts for feeding. I feared I'd have to sacrifice style for function, but their lace accents and wide comfy bands help me feel feminine postpartum. I'm no longer limited to beige medical-looking bras! Auden proves you can feel sexy as a new mom. I appreciate how they cater to all body types.

Blogs & News

FAQs

Our bras come in a wide range of sizes from 32AA to 46H to provide the perfect fit for every body. Bands range from 32 to 46 inches while cups come in AA, A, B, C, D, DD, DDD, and H. Our size chart can help you find your ideal Auden® bra size.

Our underwear collections feature super-soft fabrics like modal, bamboo, and cotton blends. These natural fibers feel smooth against the skin and allow airflow. Many of our panties also have flatlock seams and tagless waistbands for irritation-free wear.

We offer both padded and unlined bra options. Our lightly lined demi and push up bras have removable padding for customizable lift and shape. Many of our wirefree bras feature unlined soft cups for natural shaping and breathability. Browse our collections to find your perfect bra style and coverage.

Our pajama sets, robes, and intimates are made from luxuriously soft fabrics like modal, velour, or stretch jersey knits. Details like wide waistbands, button front tops, and lace accents ensure our loungewear is both comfortable and stylish. Plus, our inclusive size range means more customers can relax in Auden®.

While designed in-house, our bras, underwear, and loungewear are ethically produced in factories around the world that meet both our own and Target’s strict standards for fair labor practices. We're committed to partnering with manufacturers that align with our values.

We launch new seasonal collections every Spring, Summer, Fall and Holiday featuring fresh new colors, prints, and styling. Be sure to check back regularly for all of our latest bra, underwear, and loungewear releases!

If you are not fully satisfied with your Auden® purchase, returns are accepted within 30 days in new unused condition with tags attached for a full refund. Sale items may have modified return policies. See our full Return Policy for details.

Yes, our nursing bra collection provides easy breastfeeding access along with the comfort and support new moms need. Our wirefree styles feature one-handed clip release cups plus wide side bands that won't dig in. Browse the full selection online.

Auden® is currently available online at Target.com and in select Target stores nationwide. Use the Target store locator to find a location near you or visit our online boutiques to conveniently shop the entire Auden® assortment.