Your New Go-To Denim for Effortless Style

Jeans are the backbone of any well-rounded wardrobe. Finding that perfect pair that fits just right and makes you look amazing can truly elevate your style. If you’ve been on the hunt for your new favorite jeans, look no further than the GRLFRND Helena.

GRLFRND exploded onto the denim scene with their signature laidback California vibes and instantly recognizable fits. The Helena is one of their original styles that put them on the map. It’s now a modern classic beloved by influencers, celebs, and stylists alike for its universally flattering silhouette. Keep reading to learn everything you need to know to find your perfect Helena jeans match!

What Are GRLFRND Helena Jeans?

The Helena is GRLFRND’s mid-rise skinny jean known for its comfortable stretch fabric and slimming fit. It hits at the natural waist and hugs the hips and thighs before tapering gently into a skinny leg.

The Helena comes in both the original rigid denim as well as versions with added stretch for extra comfort. The fabric is designed to mold to your body and move with you, never restricting your range of motion.

Signature details like rounded pocket edges, contrast gold stitching, and a marbled gunmetal button closure polish off the laidback California cool look.

How Do GRLFRND Helena Jeans Fit?

The Helena has a universally flattering mid-rise skinny silhouette designed to make your shape look amazing. The jeans sit below the belly button and contain the waist without gapping.

They conform closely to the hips and thighs to smooth and define curves. The tapered leg is slimming but not painted-on tight. The stretch fabric moves with you and won’t bag out.

The Helena is fitted through the hip and thigh but avoids looking overly clingy. The skinny leg balances out curvier shapes but still shows some ankle.

This versatile fit works well on most body types, from petite to tall, athletic to curvy. The stretch fabric accommodates fuller thighs while the mid-rise and skinny leg elongate the legs.

For the perfect fit, make sure to check the size chart and measure your measurements before ordering. The jeans will mold to your shape but still allow you to move comfortably!

Where Can I Buy GRLFRND Helena Jeans?

GRLFRND started out as an online-only brand but has expanded into select boutiques. Here are some of the best places to shop for Helena jeans:

• GRLFRND’s website: The full range of washes, sizes, and lengths available directly from the source. New limited edition colors drop frequently.
• Revolve: Wide selection of Helena jeans and lots of user photos to see real fit. Fast free shipping and returns.
• Nordstrom: More limited color selection but can see sizing in person. Free shipping and returns.
• Anthropologie: Carried in select locations and online. Great for trying the brand.
• Verishop: Cool online shop with styling suggestions. Free shipping both ways.
• Shopbop: Huge denim selection and fast delivery. Easy free returns up to 30 days.

Check retailer sites for current promos and sales to score deals. Sign up for email lists to receive special offers and new arrival alerts.

For the best selection, visit GRLFRND’s site directly. But boutiques like Revolve allow you to see the jeans styled on real people.

Are GRLFRND Helena Jeans True to Size?

GRLFRND Helena jeans generally fit true to size but the stretch fabric accommodates a range of sizes. If you are between sizes, consider sizing down for a tight fit or up for a more relaxed slim cut.

Keep these tips in mind when selecting your size:

• Consult the size chart and measure your waist and hips.
• Stretch fabrics can accommodate 2-3 sizes. Size down for a “painted on” skinny look.
• The waist will stretch up to 1-2 inches with wear. Size down for a snugger fit.
• If between sizes, size up for a more relaxed fit through the hip and thigh.
• Curvy figures may prefer sizing up for a little extra room.
• Tall ladies should select regular or long inseam based on their height.

Always check the return policy before hemming or washing. It may be possible to exchange for a better size even after trying on.

What is the Price Range for GRLFRND Helena Jeans?

GRLFRND positions itself as a premium denim brand, with most styles ranging from $158-$198. The Helena typically retails for $188. However, discounts and sales can bring the price down.

Here are some tips for finding a deal:

• Check GRLFRND’s website for limited time sitewide promos. Sign up for emails.
• Revolve and Verishop run discounts up to 20% off or more during sales.
• Nordstrom, Shopbop, and Anthropologie frequently have general site sales Apply promo codes.
• Browse secondhand sites like Poshmark and ThredUp for steeply discounted new and gently worn.
• Consider signing up for services like Trunk Club that include personal styling and discounts.
• Take advantage of seasonal sales like Black Friday, Memorial Day, July 4th for prices ~25% off.

With smart shopping strategies, you can often score new Helena jeans for $100-$150, or even less for secondhand. Paying full price isn’t required for this designer denim!

How Do I Style GRLFRND Helena Jeans?

The Helena’s universally flattering silhouette makes it easy to style for any occasion or season. Here are some stylish ideas:

Casual Daytime: Pair with a relaxed tee or tank and slide sandals or white sneakers. Add a denim jacket or cropped moto for cooler temps.

Night Out: Dress them up with a silky cami or wrap top and strappy heels. Add delicate jewelry.

Weekend Wear: Combine with an oversized knit sweater and booties for weekend errands. Top with a leather jacket.

Modern Office: Tuck in a silky blouse and add kitten heels or loafers for chic workwear. Finish with a blazer.

Date Night: Create a sexy silhouette by pairing with a bustier or bodysuit, strappy heels, and leather moto jacket.

Boho Chic: Layer with a flowy printed kimono or peasant top. Add gladiator sandals.

GRLFRND’s laidback vibe makes the Helena jeans extremely versatile. Dress them up or down effortlessly! Have fun mixing different fabrics, silhouettes and accessories.

What Colors Are Available for GRLFRND Helena Jeans?

One of the best parts of GRLFRND’s collections are the wide range of stylish Helena washes. The classics like mid blue and black are available year-round. Limited edition seasonal colors make shopping a constant discovery. Current options include:

Classic Blues: Dark Wash, Medium Wash, Light Wash, Medium Blue

Blacks: Solid Black, Coated Black, Washed Black

Whites: Clean White, Bright White

Vintage Hues: Light Acid Wash, Medium Acid Wash

Modern Neutrals: Chalk, Dove Grey, Khaki

Bold Brights: Cherry Red, Neon Orange, Electric Blue, Vivid Green

Pretty Pastels: Blush Pink, Periwinkle Blue, Lavender Purple

There’s a perfect Helena wash for every personal style and season. The wide color selection makes it easy to stock up on multiple pairs. Keep your look fresh by rotating different shades.

Check the GRLFRND website and retailers frequently for new limited edition color drops. Their palette is always evolving.

Are GRLFRND Helena Jeans Comfortable?

Absolutely! Comfort is the key to the Helena’s popularity. The stretch fabric is flexible and moves with you without restriction.

The skinny fit hugs your shape without feeling tight or binding. The mid-rise is high enough to stay in place but doesn’t pinch at the waist.

Many happy reviewers report being able to wear their Helenas all day without discomfort. The jeans keep their flattering shape without sagging or losing stretch.

Some tips for maximizing comfort:

• Select your ideal fit – too small will feel restrictive.
• Stretch fabrics soften after washing. Consider sizing down.
• Wear with a 1/2″ – 1″ gap at the waistband for the comfiest fit.
• Add a stretchy waist belt for a little extra room after a big meal.
• Try the Helena Classic for added comfort with extra stretch.

For a balance of style and comfort, the Helena can’t be beat. The fit shapes your silhouette while the fabric moves freely for all-day wearability.

How Do I Care for GRLFRND Helena Jeans?

Caring for premium denim properly helps preserve the color, shape, and comfort. Follow these tips:

• Wash infrequently inside out in cold water on a gentle cycle.
• Hang dry or tumble dry on low if needed. Avoid high heat.
• Wash before first wear to prevent indigo dye transfer.
• Use a mild detergent and wash similar colors together.
• Spot clean stains to avoid frequent washing.
• Steam or hand press instead of frequent washing.
• Avoid excess heat, abrasion, and rough surfaces to prevent damage.
• Turn jeans inside out and fold loosely when storing.

With the proper care, your Helena jeans will retain their flawless fit and rich color for many seasons of wear. Handle with care to get the most out of your investment.

What Materials Are Used in GRLFRND Helena Jeans?

GRLFRND uses high quality fabrics with the perfect amount of stretch for sculpted comfort. Signatures include:

Rigid Denim – The original 98% cotton/2% elastane denim that molds to your shape. Substantial weight without being stiff.

Power Stretch Denim – The Helena Classic style with added stretch for maximum comfort. 73% cotton/24% Tencel/3% elastane.

Plush Stretch – Super soft fabric with four-way stretch. 76% cotton/21% Tencel/3% elastane.

Luxe Sateen – Silky soft blend with tons of stretch. 64% cotton/32% Tencel/4% elastane. Has a shiny finish.

Coated Denim – Matte or glossy finish for an edgy leather-like look. Stretches over time.

The top notch fabrics yield jeans that fit like a glove and feel amazing on. GRLFRND’s innovative material mixes strike the perfect balance of structure, comfort and mobility.

Do GRLFRND Helena Jeans Stretch Over Time?

Definitely! The Helena fabrics are designed to mold to your shape. Many reviewers report the jeans stretch up to a full size with wear.

The sculpting stretch allows jeans that initially feel snug out of the box to relax into that custom second skin fit. The jeans conform to your body’s unique curves.

Power stretch fabrics like those used in the Helena Classic soften the most over time. Rigid denims relax a bit but retain their structure better.

Stretching happens gradually in the waist, hips, and thighs. Some tips:

• Size down if you prefer a tighter fit that will relax later.
• Heat from wear speeds up the breaking in process.
• Wash in cold water and limit high heat drying to maximize stretch life.

The Helena’s signature hugging silhouette is possible thanks to fabrics engineered to stretch. Enjoy jeans that only get more personalized and comfy with time!

Can GRLFRND Helena Jeans Be Altered?

Yes! One of the benefits of the Helena’s stretch fabrics is that they are very tailor-friendly. Simple alterations can customize the fit.

Some common tweaks include:

Waist: Take in slightly big waists up to 1 inch on each side.

Hem: Shorten or lengthen the leg based on your height.

Taper: Slim baggy ankles for a more defined tapered look.

Thigh: Let out too-tight thighs up to 1 inch for curvier figures.

Make sure to request an experienced denim tailor. Unlike stiff denim, stretch fabrics require special techniques best done by a pro.

Alterations can fine tune the fit of your Helenas to create that custom made look. Get the perfect hip-hugging, leg-lengthening silhouette tailored just for your body!

What is the Return Policy for GRLFRND Helena Jeans?

One perk of buying from a small brand’s own site is generous return policies. GRLFRND allows returns of unworn jeans within 30 days.

Revolve and Verishop also have extended return windows of up to 30 days. Nordstrom and Shopbop allow returns within standard store policy.

Be sure to try on jeans as soon as possible and inspect for any defects. Follow return shipping instructions carefully to ensure prompt refund processing.

Third party sites like Poshmark and ThredUp have their own individual seller policies. Closely review return policy details before purchasing.

The easy return policies take the stress out of online ordering. Take advantage of the generous windows to find your ideal cut and wash risk-free!

How Do GRLFRND Helena Jeans Compare to Other Brands?

GRLFRND stands out in the premium denim market for its laidback California vibes combined with flattering fits. The Helena offers an appealing blend of comfort, quality and style.

Compared to similar skinny styles, the Helena shines with its universally flattering mid-rise and leg-lengthening taper. The sculpting fabric lifts the rear and elongates the legs without squeezing.

The Helena offers a more curvy-friendly fit than rigid denim styles from brands like Agolde or Mother. The stretch accommodates fuller hips and thighs comfortably.

For an effortless everyday look, the Helena rivals Frame, Rag & Bone or 7 for All Mankind at a competitive price point. The vintage-inspired details give that broken-in look right off the rack.

When you want that custom fit feeling all day long, nothing compares to the Helena’s stay-put silhouette that moves with you. They’re simply magic leggings disguised as jeans!

What Do Customer Reviews Say About GRLFRND Helena Jeans?

The Helena receives rave reviews across the web for its dreamy fit and fabric. Happy customers report:

• “The stretch is amazing! Like wearing leggings but it’s denim.”
• “They mold perfectly to every curve and don’t gap at the waist.”
• “So comfortable – I can wear them all day with zero pinching or squeezing.”
• “The fabric stretches but always rebounds perfectly after washing.”
• “Very flattering fit that smoothed my problem areas unlike any other jeans.”
• “The colors are so gorgeous in person. Great for all seasons.”
• “True high-waisted fit that didn’t slide down and show my crack!”

The overwhelmingly positive feedback confirms the Helena’s reputation as that ideal pair of jeans that takes your style up a notch. Flattering, comfortable and on-trend – everything you dream about in denim!

Are There Any Discounts on GRLFRND Helena Jeans?

Luckily, sales and promos allow scoring Helena jeans under budget! Watch for:

• Sitewide sales at GRLFRND around holidays like July 4th, Memorial Day, Black Friday/Cyber Monday. Sign up for emails.
• Revolve and Verishop frequently host 20% off sales and offer discount codes.
• Nordstrom, Shopbop, and Anthropologie have general site sales every few months where Helena is included.
• Buy secondhand on sites like Poshmark and ThredUp for big discounts on gently used.
• Check for new customer promos when signing up for Trunk Club or Stitch Fix subscription services. First box discounts.
• Buy sale colors from last season for automatically reduced pricing.

With some smart shopping strategies, you can often purchase the signature Helenas for up to 40% off or more. Don’t pay full price – take advantage of sales and promos to get this premium denim for less!

What Tops Pair Well with GRLFRND Helena Jeans?

The Helena’s flattering silhouette serves as the perfect neutral canvas to style with any top. From basics to blouses, here are few perfect pairings:

• Fitted tanks and camis in solid colors to show off your shape. Black, white, grey are easy to match.
• Oversized graphic tee for weekend wear. Tuck just the front in.
• Silky cami or wrap top to dress up for date night. Tie at waist or tuck in.
• Cozy oversized sweater or knit tunic creates an effortless vibe. Add booties.
• Pretty blouse with feminine details like ruffles, puff sleeves, lace. Tuck in or leave loose.
• Cropped jacket like denim, bomber, moto layered over tanks and tees
• Flowy printed kimono or duster cardigan for boho weekend vibes

Have fun playing with proportions by mixing fitted and oversized pieces. The Helena works with any personal style from edgy to girly!

How Long Are GRLFRND Helena Jeans?

The Helena comes in two different inseam lengths to ensure the perfect ankle length for your height:

• Regular: Measures 30″ inseam. Hits just above ankle on average height.
• Long: Measures 33″ inseam. Grazes top of foot on average height.

Petite frames under 5’4″ will need to roll or hem the regular inseam. Tall ladies over 5’7” can choose regular or long.

Make sure to walk around and sit down when trying on to ensure your ideal ankle length. The website size chart lists inseam measurements for each waist size.

With two length options, you can achieve that perfect leg-lengthening tapered look customized to your height. That extra length makes a big difference for taller frames!

Are GRLFRND Helena Jeans Suitable for All Seasons?

Definitely! The Helena comes in a wide range of fabrics and colors perfect for year-round wear.

Lightweight stretch fabrics in pale hues like white, blue, and pastels are ideal for spring and summer. Have fun with bold brights and prints when the weather warms up. Distressed light denim gives off easygoing vacation vibes.

Dark indigo, coated black, and neutral shades transitional nicely into fall. Pair with boots and sweaters as the temperature drops. The curve-hugging fit layers smoothly under coats and parkas.

For winter, try white or grey coated denim paired with knits. The stretchy fabric is comfortable when layering. Fleece lined styles add extra cozy warmth when it gets really chilly.

With the range of available washes, you can find a Helena for every season and occasion. These jeans truly work hard for your wardrobe all year long!

What Celebrities Wear GRLFRND Helena Jeans?

GRLFRND quickly earned celeb status with their flattering denim fits. Fans of the Helena include:

• Bella Hadid: The supermodel rocks light blue Helenas for off-duty model style. She pairs them with graphic tees and blazers.
• Emily Ratajkowski: Loves the black Helena in coated and solid washes. Often shows them off with crop tops.
• Hailey Bieber: A fan of the light vintage wash Helenas with oversized shirts and sneakers.
• Kendall Jenner: Has worn the dark indigo and medium blue Helenas paired with sweaters and tanks.
• Rosie Huntington-Whiteley: The supermodel mom wears coated black and dark Helenas with silky camis for sexy date night style.

Seeing how fashion influencers like Gigi and Bella style the Helena offers endless inspiration. Their seal of approval proves this jean is built to flatter!

The Bottom Line

Hopefully this comprehensive guide covered everything you need to know to find your perfect pair of GRLFRND Helena jeans! With the universally flattering mid-rise skinny silhouette, cozy stretch fabric and range of trendy washes, this style enhances any wardrobe.

Follow the fit tips and sizing recommendations to get that sought-after second skin look. Take advantage of sales and promos to score deals on this designer denim. Then have fun rocking your Helenas styled with all your favorite tops and jackets. When you find “the one” pair of jeans that makes you look and feel amazing, stock up in multiples!